Generating Credible News through Publicity and Public Relations
Publicity and public relations are terms that are used interchangeably by most professionals in the marketing communications industry today.
But a leading publisher of advertising and public relations publications, Crain Communications provides the following PR definitions:
· Publicity (noun) - published information regarding a person, corporation, product/service, and related facts that is published in the media as a result of a media relations effort conducted by a public relations firm or publicity agent.
· Public Relations - activities of persons or organizations intended to promote understanding of and good will toward themselves or their products or services.
· Press Release - a news release that is written by PR professionals on behalf of their client which contains the official messages communicated through the marketing communications process.
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