How has new media and the internet affect our education as students?

The advantages of the new media and internet are that unlimited knowledge and research, current and historical, are available to concerned persons. For media and internet, it helps us aware and updated.It helps us do our researches fast and detailed.Everything you want to know, you don't need to go to the library and open lots of books for reference. With internet,you only click on website search,you are there. So,it is really good.

Disadvantage is the fact that students often only use the available info to make a report or finish a project and do not make the knowledge their own, as it is easy to reproduce again.

The use of these facilities is often addictive, and students (but also others) very often end up spending hours on other things like games and social internets (Facebook) when not properly monitored.

The information age with all its gadgets and directly available knowledge certainly has the tendency to make us lazier. Also the text craze in the RP has a proven negative effect on English.

`♥♥ ✿◡‿◡ Old Media & New Media ◡‿◡✿ ♥♥`

The new media is primarily web-based but is very interactive and can include some television or radio activities. Talk radio is one example of a form of new media, popular because it is interactive. To some extent some television channels are imitating talk radio by allowing listeners to e-mail or telephone questions or comments.

Old media more specifically is traditional print media, mainly newspapers, but also includes network radio and television. Many newspapers are investing heavily in websites in order to bring interactivity into play.

◡‿◡✿ new media and the internet affect ✿◡‿◡

Benefits:
* access to real-time information, and very current information
* access to a huge base of information. On the Internet, you have almost limitless access to professional information, where a traditional library has limited storage space and funding and would have to use inter-library loan
* a wide range of opinion
* ability to see video, chat, etc.

Drawbacks:
* No regulation. Anyone can post anything, and there may be no editing. So, much of the information is unreliable. Print sources go through an editorial process that serves as quality-control.
* "lazy researchers" - students take the first 3 hits off of Google and say they're done - as opposed to actually investigating their topic and looking for the best sources.
* Even if you want to be responsible, it can be hard to verify whether an article is valid, accurate, and unbiased.
* It's really easy to plagiarize off the Internet. 
* The amount of information can be overwhelming.

**The merging of old and new media**

The merging of old and new media continues to play out in the world of journalism.  No longer do people just read the newspaper for news, but also a growing number of online entities and even social media platforms like Twitter and Facebook. In our own communities this could mean the community paper, Twitter, Facebook and micro news websites.

‘Facebook and Twitter have become tools for political freedom’ (20 February 2011, Sunday / Julia Ley, İstanbul)

(**I would like to share this article. This article taken from: http://www.todayszaman.com/newsDetail_getNewsById.action?load=detay&newsId=236101&link=236101) Recent events in Egypt have shown that social media networks like Facebook and Twitter have become invaluable assets to repressed people’s struggle for greater political freedom and human rights, digital media expert Dennis Anderson has said.

The 18-day-long mass protests in Egypt that eventually brought about the demise of President Hosni Mubarak’s three-decade-old regime had been meticulously organized by a group of web-wise political activists who relied on social networking platforms like Facebook and Twitter to mobilize mass support and coordinate the protests. “New information technologies and Web 2.0. tools play an increasingly important role in political change. Egypt is only the most recent example of this development,” said Anderson. When asked why social media has been so prevalent in the recent uprisings in Egypt and Tunisia, Anderson pointed to the opportunities these new technologies offer young people to express their frustration. “If you look at the current population in these countries, most of them are young people and do not have jobs. Yet, they all grew up using mobile phones and the Internet. Really, it is only a matter of time for them to use these technologies to voice their dissent.” Unsurprisingly, governments are not unaware of the revolutionary potential carried by social networking platforms and the like. And in fact, prohibiting social media and communication technologies has become an important tool for choking political opposition. In Egypt, too, political leaders have sought to disperse the protests by censoring relevant pages and at times shutting down Internet and mobile services altogether. However, such measures often remain ineffective due to the agility of the online community, which tends to always be one step ahead of its persecutors. “Cutting off satellite signals, phone lines and television is yesterday,” Anderson explained. “Today, many young people are unhappy with their authoritarian rulers. There is still time for some governments to reform. But they will have to address the needs of the young population.” Yet, the impact of social media on the social and political development of a country may not always be a beneficial one. Some experts have cautioned that the rapid spread of new technologies could aggravate social inequality by widening the gap between those who have access to these technologies and those who don’t. Anderson regards such fears of a growing “digital divide” unfounded. “Most social media requires basic technology and services over the Internet. However, this is different from buying expensive software or hardware. So, really it’s less and less about the physical issue when it comes to access. If someone wants access to the Internet, there are ways. In fact social media is actually helping to break down the traditional class divisions that exist in many societies,” he said. By providing an anonymous space for networking and a free exchange of ideas in environments that are often culturally or politically oppressive, the Internet has allowed people to overcome the barriers of class, age, religion and sex that hinder their personal development in the real world. “The young generation who grew up with digital technologies is less restricted by the social and cultural divisions that their parents grew up with. New media technologies are making this planet smaller; they let people realize the old socio-economic divides are obstacles to progress. On Facebook, you can be friends with anyone without any social stigma.” But despite the increased freedoms which new media has to offer, there still remain a number of problems that will have to be overcome. “One challenge is how to deal with the knowledge gap,” Anderson explains. Even if access is no longer a problem, an individual’s ability to benefit from technological advances will vary depending on his or her educational level. “Today, information is considered a commodity, which means people expect to get paid for information. In fact, knowledge has become a good that we trade. Think of financial analysis, for example. Naturally, this requires an extremely well trained workforce which developing countries lack. So, today, if you cannot afford knowledge, you are locked out of the system.” Another problem is that new technologies offer little to no means of controlling the quality of the information provided. Thus, while information may have become much more widely available, such benefits need to be weighed against the increased risk of misinformation. “With so many new forms of media and technology available, there can sometimes be an overload. Important information may be overlooked or discarded due to the sheer volume of information available,” Anderson admits. Also, increased competition from individuals and nonprofit organizations providing information for free means that traditional media outlets, such as print newspapers, now find themselves under “tremendous pressure to get the news out there first.” All these factors may contribute to the decline of quality. To counter this trend, Anderson suggests that “we will need to invest into better training for those who want to pursue a career in journalism.” For print journalists, however, the threat may be more existential than that. The vast availability of information for little or no money means that print journalism is faced with serious competition. In fact, sales figures of print newspapers have been declining for years. Anderson agrees that the onslaught of Facebook, Twitter, etc., has not been of benefit to everyone. “The proliferation of digital media can be looked at as a vibrant change that could create even greater ways for people to communicate and to share information. Or it can be seen as the end of communication as we know it today,” he says. What ultimately matters, however, is how traditional businesses will deal with the new forms of media: “As far as I see, digital media is here to stay and will continue to change how we produce information, get information, consume information and share information. The providers of traditional forms of communication will have to adopt rather than hope that something will come along to keep their businesses afloat.” In his view, the change has already happened. While important problems like the issue of quality or questions of user security and personal privacy are yet to be solved, it is clear that there is no turning back from the information age. For Anderson, the consequences of this development are obvious. Ultimately, the providers of traditional forms of communication will have to adapt, or they will go out of business. “It’s time to change quickly,” he says.

Designing an Advertising Campaign

When people talk about 'new' and 'old' media, they often argue that the internet has rendered traditional advertising obsolete - and that new methods of reaching customers, like viral and buzz marketing, will eventually replace TV, radio and billboard advertisements. But while new media is likely to play an even greater role in the future, it is important not to get caught up in the hype.

The important thing is to make appropriate use of new technologies while keeping in mind the principles of traditional advertising. In other words, don't throw away the baby with the bathwater. The point of an advertising campaign is to reach a targeted consumer, and new media can assist with this. For example, by placing their ads on social networking sites like Facebook and targeting users based on their personal details and interrests, businesses can ensure that their message is reaching their inteneded audience. But the most important thing remains the message - not the medium.

(taken from: http://onlinemarketing.gwsmedia.com/2011/01/designing-advertising-campaign.html#more)

Is the Internet killing newspapers?

Is the Internet killing newspapers? Take a look at this political animation to see how things will shake out when it comes to old media vs. new, blogging, twitter and citizen journalism! Whether you want micropayments or good ol' fashioned dead trees, this political cartoon is here to help.

What do you think about this?

what do you think..?

BLOG..it's good or not?

~~today is my special day~~

HAPPY BIRTHDAY TO ME....hehehee...

(**very appreciate because this cake from my husband...)

~~Things move fast round here~~

where we can get this book?

Social Media Marketing Madness

There's only one problem..

..New Media..

Good of New Media

The New (Media) Workout Plan Puts Social Networking to Good Use

If you spend all of the time you used to spend exercising checking all of your shiny social media sites, chances are you’re starting to look a little lumpy. But there’s a solution!

The New (Media) Workout Plan encourages fitness and geekiness working in tandem. Every time you open up a new tab to check one of these sites, perform the listed exercise. I’m going to be doing sit-ups, arm circling and jogging in place all the day.

Taken from: (Posted by Gearfuse on September 29, 2009, 9:09 AM)

..PR Strategies..

Positive Publicity via Effective Public Relations

Generating Credible News through Publicity and Public Relations

Publicity and public relations are terms that are used interchangeably by most professionals in the marketing communications industry today.

But a leading publisher of advertising and public relations publications, Crain Communications provides the following PR definitions:

·  Publicity (noun) - published information regarding a person, corporation, product/service, and related facts that is published in the media as a result of a media relations effort conducted by a public relations firm or publicity agent.

·  Public Relations - activities of persons or organizations intended to promote understanding of and good will toward themselves or their products or services.

·  Press Release - a news release that is written by PR professionals on behalf of their client which contains the official messages communicated through the marketing communications process.

Love PR

~~Public Relation~~

~~@ PR ON INTERNET @~~

Today, PR practitioners need to go where the audience is – on the

Net. The Net can help start relationships, publish your own 

writing, get updates, send and receive e-mail, search through 

libraries, exchange advice and opinions, posting questions and 

answers.

~~:: COMPARISON ::~~

COMPARISON
PUBLIC RELATIONS	ADVERTISING
·   Coverage in mass media, if any, is not paid for.	·   Space or time in the mass media must be paid for.
·   Interpretation of the message is in the hands of the media.	·   You determine the message.
·   Timing is in the hands of the media.	·   You control timing.
·   Two-way communication - the company should be listening as well as talking and the various PR venues often provide immediate feedback.	·   One-way communication - using the mass media does not allow feedback.
·   Message sponsor is not overtly identified.	·   Message sponsor is identified.
·   The intention of public relations efforts is often to create good will, to keep the company and/or product in front of the public, or to humanize a company so the public relates to its people or reputation rather than viewing the company as a non-personal entity.	·   The intention of most messages is to inform, persuade, or remind about a product - usually with the intention of making a sale.
·   The public often sees public relations messages that have been covered by the media as more neutral or believable.	·   The public may view the message negatively, recognizing advertising as an attempt to persuade or manipulate them.
·   Can also create image, but can sometimes stray from how it was originally intended.	·   Very powerful at creating image.
·   Writing style relies heavily on journalism talents - any persuasion is artfully inserted in the fact-based content	·   Writing style is usually persuasive, can be very creative, often taking a conversational tone - may even be grammatically incorrect.

HOOBASTANK LYRICS

"The Reason"

I'm not a perfect person
There's many things I wish I didn't do
But I continue learning
I never meant to do those things to you
And so I have to say before I go
That I just want you to know

I've found a reason for me
To change who I used to be
A reason to start over new
and the reason is you

I'm sorry that I hurt you
It's something I must live with everyday
And all the pain I put you through
I wish that I could take it all away
And be the one who catches all your tears
Thats why i need you to hear

I've found a reason for me
To change who I used to be
A reason to start over new
and the reason is You

and the reason is You [x3]

I'm not a perfect person
I never meant to do those things to you
And so I have to say before I go
That I just want you to know

I've found a reason for me
To change who I used to be
A reason to start over new
and the reason is you

I've found a reason to show
A side of me you didn't know
A reason for all that I do
And the reason is you

~~:: i Like this Song ::~~

PR?